Morgan Blake — UX/UI Design

Customer Portal

Customer Portal project preview
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Background

My Approach

Discovery

Ran 1:1 interviews with power users, resulting in validated insights and team alignment.

Exploration

Starting with wireframes, I refined through critique cycles and stakeholder review.

Impact

$2.3M in incremental ARR. Since shipping, we've measured 300% faster task completion.

Customer Portal

Shipping quality design requires collaboration and iteration. Recent work has shown me how . The implications matter for teams and organizations.

Key Takeaway

Whether you're designing your product, this principle applies.

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